PROGRESS, NOT PERFECTION
We’re not claiming to be the greenest brand on the shelf, at least not yet. But we are committed to making real, measurable improvements every step of the way. From packaging to ingredients to the way we ship your order, we’re always looking for ways to do better.
Sustainability is a journey, not a checkbox, and we’re in it for the long haul. We’re learning, evolving, and growing with our community. If you have any ideas as to how we can do better, let us know!
People & Planet
Over Profit
We’re building more than great hair products. We’re building a brand with a conscience.
Through ethical partnerships, we choose to work with manufacturers and suppliers who share our values around sustainability, transparency, and fair labor practices. Our formulas are made in the USA, in a factory that pays fair livable wages, not in a sweatshop factory.
We believe in putting some sunshine back into the world! Through our 1% for the Planet membership, a portion of our profits is used to support beach clean up and conservation projects right in our backyard.
Smarter
Packaging
Less waste and more wow, that’s our packaging philosophy.
We keep it simple. Our bottles are recyclable, and we skip the extra fluff, no unnecessary boxes, wrappers, or inserts.
By choosing aluminum over plastic wherever we can we’re using a material that is more readily recyclable. When we have to use plastic, we’re careful about choosing plastics that can still be recycled, or better yet, that are actually already post-consumer recycled.
Refill and reuse! Why recycle when you can just reuse? Our pouch refills use less materials, and they allow you to keep using our amazing aluminum packaging!